In short: There were 28 horror movies out of the 202 we analyzed from the past 15 years that made back more than 10 times their budget.
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And it keeps going! While 1 in 20 action movies made 6 times its budget or more, 1 in 20 horror movies made back 38 times its budget or more.Īnd this isn’t a mere function of how many theaters the movies are being shown in horror movies and rom-coms have similar distributions, and save for one very special case - “My Big Fat Greek Wedding” (2002) was made for $5 million and made it back 75 times over - romantic comedies don’t have the same long tail that horror films do. The Blair Witch Project Official horror movie trailer (1999) Heather Donahue, Michael C. One in 10 made its budget back 17 times over or more. One in 5 horror movies in our set made its budget back at the box office 6 times over or more. A movie that doubled its budget would have a 2 and so on. 3 So any film that made money had a multiple 4 higher than zero, and a movie that made back its budget and not a dollar more would get a 1. Then I figured out how many times a movie made back its budget over again. 1 For comparison, I also pulled 180 films in the romantic comedy genre and 338 action films. I looked at data for 202 horror movies that were released between 19 and were listed on The Numbers and OpusData. And that’s what makes horror such a compelling genre to produce. That’s an extreme, I-invested-in-Microsoft-when-Bill-Gates-was-working-in-a-garage case, but it’s not rare. For example, “Paranormal Activity” was made for $450,000 and pulled in $194 million - 431 times the original budget.
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